Project - FLASH PRESENTATIONS
- click thumbnails to view -
Description
Air Liquide approached Floodlite to produce animated presentations for tradeshows to educate potential clients about the benefits of their technologies. Floodlite advised the client to let Floodlite create the content in Flash, allowing the animations to be viewable at tradeshows, distributed on CD and made available via the web. At the time of this writing, these animations have been viewed via the web in over fifty US cities and twenty countries.
Goals
- Develop innovative presentations to stand out at trade shows.
- Emphasize the company's products to specific market segments.
- Optimize file size so content will be available to download.
Client
Air Liquide Industrial U.S. LP
- Contact Floodlite for a reference contact -
Live Date
2005 - 2006
Project - WEBSITE WITH FLASH ANIMATIONS
Description
Millennium Millwork desired an online gallery of their many completed cabinets, niches, etc. Floodlite created the website in CSS and Flash to facilitate usability and search engine optimization while incorporating animation to engage the viewer. Floodlite enhanced their gallery by taking existing images of their cabinets and adding stock-photography models and 3D animation to create a seamless integration. This treatment was done to illustrate Millennium’s custom designs on a smaller budget than professional photography and models would require.
Goals
- Design an attractive site while maintaining usability and optimizing the site for search engines.
- Emphasize that Millennium Millwork creates custom designs based off the client’s imagination.
- Create the look of high-end photography on a much smaller budget.
Client
- Contact Floodlite for a reference contact -
Live Date
08/2006
Project - INTERACTIVE FLASH WEBSITE
Description
This site is an online ordering program for PLM Trailer’s custom refrigerated trailers. Once the user has entered the program, a 3D trailer shows the elements that the user adds or subtracts to the trailer. The PLM sales team and the user then receive a spec sheet of the options the user has selected via email. This project met the company’s goals by establishing a high-tech, stylistic and user-friendly environment that encourages product experimentation while enforcing realistic product configurations. Limits were placed on the amount of customization the user will be able to do to prevent technological problems. This project is entering the second phase where the three- dimensional trailer components will be used in employee training programs.
Goals
- Establish a brand in a blue-collar business-to-business world.
- Establish a technological and stylistic leadership position.
- Feature the product’s ability to be customized while establishing rules for those customizations.
- Expedite ordering process while providing sales team with additional leads.
- Develop a three-dimensional library of components for training purposes.
Client
MAC Trailer Leasing LLC, D/B/A PLM Trailer Leasing
- Contact Floodlite for a reference contact -
Live Date
02/2005
Project - RENDERINGS
Description
Air Liquide commissioned Floodlite to illustrate twenty-five renderings of their equipment. Since each piece of equipment is customized to their client’s needs, there were few photos for Floodlite to work with. Floodlite met several times with engineers at Air Liquide to discuss the best way to represent these equipment installations.
Goals
- Convey the responsibilities of Air Liquide and their third party clients by color code.
- Simplify technology so it is easily understandable.
- Be as informative as possible without revealing trade secrets.
Client
Air Liquide Industrial U.S. LP
- Contact Floodlite for a reference contact -
Live Date
2005 - 2006
Project - BOOK ILLUSTRATIONS
Description
Floodlite illustrated 63 graphs and illustrations for The Two Americas: Our Current Political Deadlock and How to Break It by Stan Greenberg. The author is the chairman and CEO of the global leader in public opinion research and strategic consulting, Greenberg Quinlan Rosner Research. The book was described by James Carville as "the most important book on American politics in my memory."
Goals
- Present a vast array of polling data in black and white illustrations with a level of detail suitable for mass-market book printing.
- Make the data as visually interesting as possible without appearing partisan or interfering with the message.
Client
Greenberg Quinlan Rosner Research
- Contact Floodlite for a reference contact -
Live Date
01/2004
Project - WEBSITE WITH FLASH ANIMATIONS
Description
PLM Trailer Leasing, owned by the Tokyo-based Marubeni America Corporation, hired Floodlite to redesign their website. A leader in refrigerated equipment for the cold supply chain, PLM decided it was important to update their website in conjunction to recent changes in ownership and management.
Goals
- Establish a brand in a blue-collar business-to-business world.
- Establish a technological and stylistic leadership position.
Client
MAC Trailer Leasing LLC, D/B/A PLM Trailer Leasing
- Contact Floodlite for a reference contact -
Live Date
To be Announced
Project - AD DESIGN
Description
Millennium Millwork is a small but growing custom cabinet and woodworking company that realizes sophisticated marketing materials are necessary to be competitive. This advertisement for Houston TX House and Home Magazine was the first of multiple materials produced by Floodlite to redefine the company’s image as they expand into a premium service.
Goals
- Emphasize the fact that the client creates custom work.
- Show an example of the client’s work while treating the image to suggest that the client uses advanced technology to plan and develop the product.
Client
- Contact Floodlite for a reference contact -
Live Date
08/2006
Project - T-SHIRT DESIGN
Description
Air Liquide approached Floodlite to design a t-shirt to commemorate their team of runners for the ConocoPhillips 20th Anniversary Rodeo Run. The run included over 7,000 participants and raised $160,000 for charity.
Goals
- Capture both the spirit of the race and the western theme.
- Design interesting graphic in one color to keep the cost of production down.
Client
Air Liquide Industrial U.S. LP
- Contact Floodlite for a reference contact -
Live Date
02/2007
Project - WEBSITE
Description
This site was a gateway to the company’s online marketing tools. With rising printing costs, it was necessary to provide alternative marketing materials in a positive light. Floodlite developed a cartoon spokesperson for the site as well as the Flash and PDF tools available to the user. This project met the clients goals by putting a friendly face on the shift in services the company offered.
Goals
- Provide tools for electronic marketing to the company’s clients.
- Increase competitive advantage and improve market share through technological advancement.
- Reinforce visibility of the sales team.
Client
Gracy Title Company
- Contact Floodlite for a reference contact -
Live Date
10/2001
Project - VEHICLE WRAP DESIGN
Description
Floodlite was commissioned to design graphics for Millennium Millwork company vehicles. Some vehicles had already been wrapped with designs from a previous designer.
Goals
- Work within the technological requirements while using as much design space as possible.
- Follow new style of advertisements done by Floodlite while making sure these designs do not clash with client’s existing vehicles.
- Include as much content as possible while keeping the layout clean and readable.
Client
- Contact Floodlite for a reference contact -
Live Date
08/2006
Project - FLASH ANIMATIONS
- click thumbnails to view -
Description
Floodlite designed several Flash templates for the client’s production department to use in conjunction with their online marketing tools. These animations were designed as e-Cards for the client to send on behalf of their clients. The Flash templates were set up in an organized format to easily enable the production department to customize the Flash animations for third party’s contact information and message.
Goals
- Create cute and entertaining messages for the Austin Real Estate Industry
- Create promotional material for the Client.
- Enable templates to be quickly customized with head shots, photos and text.
Client
Gracy Title Company
- Contact Floodlite for a reference contact -
Live Date
2001-2003